Privacy policy

Effective Date: [February, 2026] 
Last Updated: [February, 2026] 

Pregnancy Smart (“Pregnancy Smart,” “we,” “us,” or “our”) is the pregnancy division of MILA LIFE SCIENCES. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our services (collectively, the “Services”). 


1) What Personal Information We Collect 

We collect personal information from three main sources: (a) information you provide, (b) information collected automatically, and (c) information from third parties. 

A) Information you provide to us 

  • Order and checkout details: name, email, phone number, shipping address, billing address, and the products you purchase. 

  • Account details (if you create an account): login and profile information (such as name and email). 

  • Customer support and communications: messages you send to us, including emails and support requests. 

  • Reviews and forms: any information you submit in reviews, surveys, or website forms. 

B) Information collected automatically 

When you use the Services, we may automatically collect: 

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, clicks, time spent, referring pages, and approximate location derived from IP address. 

  • Cookies and similar technologies: used for essential store functionality, analytics, and (where enabled) advertising/measurement. 

C) Information from third parties (including Shopify) 

  • Shopify (our e-commerce platform): Our online store is hosted on Shopify, which provides the e-commerce platform that allows us to sell products to you. Shopify may collect and process certain information to provide checkout, payment options (including accelerated checkout where available), fraud prevention, store analytics, and related services. 

  • Payment providers: payment status and transaction confirmations (we do not typically receive or store full payment card numbers). 

  • Shipping carriers: delivery updates and shipping confirmations. 

  • Marketing/analytics partners: performance data (often aggregated or pseudonymous) related to ad campaigns, email engagement, and site activity. 

Important: Our Services are not intended to collect “protected health information” under HIPAA. Please do not submit medical records or highly sensitive health details through the Services. 


2) How We Use Personal Information 

We use personal information to: 

  • Provide the Services (process orders, ship products, handle returns, send order confirmations, provide customer support). 

  • Operate and improve our store (site performance, analytics, troubleshooting, testing, and product/service improvement). 

  • Personalize your experience (remember preferences, streamline checkout, tailor content). 

  • Communicate with you (service messages and, where permitted, marketing). 

  • Protect our business and customers (fraud detection, security monitoring, policy enforcement). 

  • Comply with legal obligations (tax, accounting, and regulatory compliance). 


3) Cookies, Shopify Technologies, Analytics, and Advertising 

We use cookies and similar technologies to operate and enhance the Services. This includes Shopify cookies that are necessary to enable core functionality such as: 

  • shopping cart and checkout, 

  • account login (if enabled), 

  • fraud prevention and security, 

  • remembering preferences and session information. 

We may also use cookies for: 

  • Analytics: to understand traffic and usage patterns, 

  • Marketing measurement: to understand which campaigns lead to purchases, 

  • Advertising: to show relevant ads on other websites (where enabled). 

Your choices: You can control cookies through your browser settings. Disabling certain cookies may impact site functionality (including checkout). 

Do Not Track: Some browsers offer “Do Not Track” signals. There is no consistent industry standard for responding to these signals, so we may not respond to them uniformly. 


4) How We Share Personal Information 

We may share personal information with: 

  • Shopify (hosting, checkout, and store operations), 

  • Payment processors (including those available through Shopify, depending on your payment method), 

  • Shipping and logistics providers (to deliver orders), 

  • Service providers supporting customer service, email delivery, analytics, marketing, security, and fraud prevention, 

  • Legal/Compliance recipients when required to comply with law or protect rights, safety, and security, 

  • Business transfer parties in connection with a merger, acquisition, financing, reorganization, or sale of assets. 

We do not share personal information for others to use for their own marketing purposes without your direction or consent, except as permitted by law. 


5) Marketing Communications 

You can opt out of marketing emails at any time by clicking unsubscribe in our emails. You may still receive non-marketing communications (e.g., order updates, receipts, customer support messages). 


6) Data Retention 

We retain personal information as long as reasonably necessary to: 

  • fulfill orders and provide Services, 

  • maintain business records, 

  • comply with legal obligations, 

  • resolve disputes, and 

  • enforce agreements. 


7) Security 

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No security system is perfect; we cannot guarantee absolute security. 


8) Your Privacy Rights (U.S. State Privacy Laws) 

Depending on where you live (including certain U.S. states such as California), you may have rights to: 

  • Access personal information we hold about you, 

  • Correct inaccurate personal information, 

  • Delete personal information (subject to legal exceptions), 

  • Opt out of certain targeted advertising/data “sharing” where applicable, 

  • Non-discrimination for exercising your rights. 

How to submit a request: 
Email support@BePregnancySmart.com with the subject line “Privacy Request.” We may verify your identity before completing your request. 


9) International Transfers 

Our Services are supported by Shopify and other service providers that may process and store information in the United States and other countries. If you use the Services from outside the U.S., you understand your information may be transferred to and processed in jurisdictions with different data protection laws. 


10) Children’s Privacy 

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us at support@BePregnancySmart.com so we can take appropriate steps. 


11) Changes to This Privacy Policy 

We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last Updated” date. If required by law, we will provide additional notice.